Does your business need a capability statement design?
- Branding
- Capability Statement
What is a capability statement
A capability statement usually comes in the form of a brochure. The length and detail of your capability statement can vary, ranging from a concise summary to a comprehensive document, depending on your specific goals and audience.
A well-written capability statement design can clearly articulate what your business offers and why potential clients should choose you.
Designed right, It will help establish credibility to your business and make sure your clients understand all of your business offerings and will open doors to potential new leads.
How can a capability statement design benefit my business?
A capability statement can be essential for winning new clients, pursuing growth opportunities through tender submissions, and enhancing your market positioning.
By clearly outlining your qualifications, certifications, and past performance, a capability statement builds trust with potential clients. It demonstrates your professionalism and commitment to delivering quality products or services.
A printed capability statement is an ideal document to provide potential clients at networking events, trade shows, or online platforms, to build brand awareness and enhance your reputation.
What should you include in your capability statement?
Here are 8 tips to help you write a compelling capability statement:
Keep your capability statement concise and to the point. It should provide essential information without overwhelming the reader. Focus on your core competencies and key strengths that are most relevant to your target audience.
Customize your capability statement for different audiences, such as potential clients, partners, or government agencies. Highlight the specific services or products that are most relevant to each group. Use industry-specific language and terminology that your audience will understand.
Company Overview: Provide a brief introduction to your business, including your mission, vision, and values.
Core Services: Highlight your primary services, products, or areas of expertise. Focus on what sets your business apart from competitors
Past Performance: Showcase your experience and track record. Include examples of successful projects, notable clients, or significant achievements.
Differentiators: Identify what makes your business unique. This could include specialised skills, certifications, innovative approaches, or exceptional customer service.
Capabilities: Outline the specific services or products you offer. Be clear and specific about what you can deliver.
Contact Information: Provide clear contact details, including your website, email, phone number, and social media links.
Use bullet points, headings, and subheadings to organise information and make it easy to read.
Include visuals such as charts, graphs, or images to illustrate key points and make the document more engaging.
Mention any relevant certifications, accreditations, or industry standards your business adheres to. This can help establish credibility and trust.
Include testimonials from satisfied clients or references from reputable partners. This adds credibility and demonstrates your reliability and success.
Regularly update your capability statement to reflect new projects, services, or achievements. An up-to-date document ensures that potential clients receive accurate and current information.
End your capability statement with a clear call to action, encouraging potential clients to contact you for more information or to discuss potential opportunities.
Are you in need of a professionally designed capability statement?
Look no further than Perth’s top capability statement designer, Brett Jones.
With extensive experience creating capability statements across various industries, Brett ensures your business is represented in the best possible light.
His designs not only complement your brand identity but are also visually captivating, leaving a lasting impression on your audience.
Need assistance with copywriting? Brett can handle that too.